In today's digital age, social media is a double-edged sword. On the one hand, it's an incredibly effective tool for getting yourself out there, especially for businesses. It’s never been easier to reach a global audience, showcase your work, and connect with potential clients. However, for photographers, the landscape of social media, particularly Instagram, has become increasingly challenging.



While social media platforms like Instagram were once havens for photographers to share their work and grow their audience, recent changes in algorithms and platform priorities have made it harder for photographers to gain visibility. The platform seems to favor video content and influencers over the art of photography, pushing stunning images further down in feeds.

Despite these challenges, social media remains an essential tool for photographers. It's a place where I can share my passion and connect with others who appreciate the beauty of photography. However, it often feels like the appreciation comes mainly from other photographers, rather than a broader audience. This observation could be a topic for another blog post, but it highlights a growing concern: it seems that many people no longer value photography as they once did.

Personally, I have a love-hate relationship with social media. If it weren’t for my business, I probably wouldn’t use it at all. The constant need to stay updated, engage with followers, and create content can be overwhelming. Yet, I am profoundly grateful to my faithful followers who continue to support me. Your encouragement and appreciation make this journey worthwhile, and for that, I thank you.

Navigating the world of social media as a photographer is no easy feat, but it’s a necessary part of modern business. As much as I struggle with it, I understand its importance and am committed to using it to share my work with the world. Thank you for being a part of this journey with me.

NIHIL SINE DEO.